Type 9

Phlegmaticness and Minimalism

Posters suitable for type 9 are characterised by simplicity and emotional balance. There is a lot of free space in the composition, and the number of elements is minimised. All of them are equal and do not conflict with each other. The layout does not go into either rigid structure or chaos – it is characterised by neutrality and balance. The main thing is to convey a sense of harmony and calm.

Such visual language corresponds to the aspiration of Type 9 to serenity. This type tries to avoid conflicts and any situations that disturb his peace. It is most difficult for him to withstand the state of tension or internal imbalance. Type 9 is a peacemaker by nature, he seeks to soften sharp edges and bring everything around to coherence and balance. Therefore, posters with neutral emotional background and balanced layout correspond to his desire for stability and harmony.

Big Nudes
Milton Glaser

Big Nudes

  • Late Modern
1966
Milton Glaser Exhibition, Musées Royaux des Beaux-Arts de Belgique Arts Moderne, Place Roy
Milton Glaser

Milton Glaser Exhibition, Musées Royaux des Beaux-Arts de Belgique Arts Moderne, Place Roy

  • Late Modern
1976
Rimini
Milton Glaser

Rimini

  • Post Modern
1995
Fest der Baslerkunstle, Sommercasino
Niklaus Stoecklin

Fest der Baslerkunstle, Sommercasino

  • Modern
1929
PKZ
Niklaus Stoecklin

PKZ

  • Modern
1934
Death Mask
Paul Rand

Death Mask

  • Late Modern
1969
IBM
Paul Rand

IBM

  • Corporate style
  • / Late Modern
1982
UCLA Extension Winter Quarter
Paul Rand

UCLA Extension Winter Quarter

  • Post Modern
1990
Him
Paula Scher

Him

  • Post Modern
1994
Silence, Cunning, Exile
Paula Scher

Silence, Cunning, Exile

  • Post Modern
1995
Space
Paula Scher

Space

  • Post Modern
1999
Modiano
Róbert Berény

Modiano

  • Art Deco
1929

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In which type do you recognise yourself?
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