Type 7

Chaos and Abundance

Posters that resonate with Type 7 are crowded with chaotically arranged graphic elements. They are often densely arranged, layered, and fill all available space. Abundance can be conveyed either through a variety of objects or through an excessive number of one. It can also be expressed not only in quantity. If there is a person in the poster, he is bound to experience intense emotions.

Type 7 is not inclined to limit himself neither in affairs, nor in pleasures, nor in receiving new impressions – this is reflected in the abundance of elements and their free, often chaotic arrangement. Overly expressive emotional component of posters conveys his attitude to life: the desire to always see only the bright side of things and to maintain unbridled optimism under any circumstances. Type 7 tries to avoid boredom, routine and a sense of stagnation. Visually crowded posters become for him a reflection of the desired picture of the world – fascinating and eventful.

Whitsuntide in the Countryside
Dora Batty

Whitsuntide in the Countryside

  • Art Deco
1931
Cut with the Kitchen Knife Dada Through the Last Weimar Beer-Belly Cultural Epoch in Germany
Hannah Höch

Cut with the Kitchen Knife Dada Through the Last Weimar Beer-Belly Cultural Epoch in Germany

  • Dada
  • / Early Modern
1919
Ford, 50 Années plus de 40 millions
Herbert Leupin

Ford, 50 Années plus de 40 millions

  • Late Modern
1953
Brightest London, and Home by Underground
Horace Taylor

Brightest London, and Home by Underground

  • Art Deco
1924
For Christmas, Shop between 10 and 4 and Travel Underground
Horace Taylor

For Christmas, Shop between 10 and 4 and Travel Underground

  • Art Deco
1924
To Summer Sales by Underground
Horace Taylor

To Summer Sales by Underground

  • Art Deco
1926
Lincoln Center Film Festival Poster
Ivan Chermayeff

Lincoln Center Film Festival Poster

  • Post Modern
1999
Conserves Barbier Dauphin
Leonetto Cappiello

Conserves Barbier Dauphin

  • Art Deco
1948
Cordial Médoc
Leonetto Cappiello

Cordial Médoc

  • Art Nouveau
1904
Plakat für Isolabella. Illustration von Leonetto Cappiello
Leonetto Cappiello

Plakat für Isolabella. Illustration von Leonetto Cappiello

  • Art Nouveau
1910
SEI, Werbeplakat der Electroheat Italian Company
Leonetto Cappiello

SEI, Werbeplakat der Electroheat Italian Company

  • Art Deco
1922
Théâtre National de l’Opéra, Grand bal de la Mi-Carême
Leonetto Cappiello

Théâtre National de l’Opéra, Grand bal de la Mi-Carême

  • Art Deco
1921

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In which type do you recognise yourself?
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