Creativity and Expression

Type 4 is drawn to freedom, spontaneity and originality. Therefore, posters for this type do not have a strict order. Elements can be scattered, layered on top of each other or go beyond the format of the medium. Abstract forms, handwritten text, sketches are used – everything that is born spontaneously, looks alive and natural. Experimental visual metaphors and compositions are created that break established patterns and reject predictability.

This visual language reflects Type 4’s desire to be different, to show their individuality and be authentic in every detail. Expression and randomness in design cause him to recognise himself in it, as it resonates with his mental fluctuations, depth of feeling and spontaneity of emotional reactions. Abstract and non-standard visual solutions leave space for reflection, personal interpretations and immersion in experience – the most familiar state for Type 4.