Structure and Dynamics

Type 3 posters are well organised and dynamic. The sense of movement is achieved by placing elements on a grid using diagonal lines or by asymmetry. It is enhanced by the slanting of the text, the rotation of elements in space, gradients and the repetition of elements along the diagonal.

Constant striving to move forward, conquer new heights and self-improvement for Type 3 is a way to gain the desired social recognition and thereby increase the sense of self-importance. Activity and a structured approach become tools for achieving goals. Therefore, compositions with movement and clear organisation seem to be the most natural for this type – they reflect their habitual way of life.